About 97% of consumers in the digital world go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—Social Media. 

In this Social Media the biggest impact is made by the Influencers, Influencers are the tribe of people who influence other people with their lifestyle and habits, if they endorse any product after using it and post a review there followers are tend to buy it and use it.

Influencers are followed by a large number of people, which means you can reach a large number of people through them and can market your product to the right people who might be interested in your product.

For example if you have a plant based product, and it is promoted by an influencer who is vegan, the influencers followers will be vegan too and into plant based diet. So you can reach your target customers through the influencers.