Digital marketing is a type of marketing that uses internet and online-based digital technology to advertise products and services, such as desktop computers, mobile phones, and other digital media and platforms.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Digital marketing, at its most basic level, is advertising provided via digital channels like as search engines, websites, social media, email, and mobile apps. Digital marketing is the process of corporations endorsing goods, services, and brands via the use of various online media platforms.
For example, you might use social media’s targeting tools to offer social media advertising to a certain demographic based on characteristics like age, gender, geography, hobbies, networks, or behaviors. You may also use PPC or SEO tactics to target individuals who have expressed interest in your product or service, or who have searched for certain keywords related to your sector.
Finally, digital marketing allows you to do the essential research to establish your buyer persona, as well as fine-tune your marketing approach over time to guarantee you’re targeting the most likely to buy prospects. Most importantly, digital marketing allows you to target certain sub-groups within your broader target market.